Some moments are too precious
for a shelf.
In 2024, Chloe and her mother Elisabeth sat together on their familiar sofa — the same one they'd shared for decades of quiet conversations and laughter that filled every corner of the room.
Neither of them knew it would be the last photograph they ever took together.
She didn't want a keepsake
hidden in a drawer.
She wanted to carry her.
When Elisabeth passed, Chloe brought a single photograph to our workshop. Her request was clear: not a flat engraving, not a generic silhouette. A sculpted masterwork — solid 18k gold, Elisabeth's exact expression, her aquamarine eyes, her silver curls, her red lipstick she wore without fail every single day.
Every millimetre planned.
Every detail intentional.
18k solid gold · Diamond-pave hair · Aquamarine eyes · Red enamel lips · Multicoloured gem blouse · Hidden ash chamber
"Grief doesn't mean letting go."
Dressed in a simple white shirt, Chloe fastened the chain around her neck. As the weight of the pendant rested above her heart, she looked at her reflection in tears.
"It means finding a new way to keep them with you."
— Chloe
Step 1 of 5
Your piece starts with
a single choice.
Tell us what we're creating together.
Step 2 of 5
Now tell us
who this is really for.
The answer changes everything about how we design it.
Step 3 of 5
This is what makes your
piece 1 of 1.
The story behind it. Not the metal. Not the stone. This.
Step 4 of 5
Here's where your budget
actually goes.
Unlike a retail showroom, 100% of what you spend goes into the gold and the stones.
No middlemen. No showroom rent. No brand tax.
Step 5 of 5
Almost there —
one last thing.
We plan your production slot around your date. Tell us how much time we have.
We know exactly what to prepare
Your brief is ready.
Book your free call — we'll arrive with ideas already in mind.
Free · 30 minutes · Google Meet · We arrive prepared with your brief already in hand
Your Story Deserves More Than
a Brand Name.
You want a piece that actually means something. We craft it directly from our workshop — master-grade gold, real stones, no retail markup.
You Are Not Overpaying for the Ring.
You Are Paying for Their Rent.
Most people assume that a high price means high quality. That is what the industry wants you to think. But here is what is actually happening: a significant portion of what you pay at a traditional jeweller goes straight to their Mayfair lease, their sales commissions, and their marketing budget. Not to the gold. Not to the stone. Not to the hands that made it.
This is called the Showroom Tax. It is invisible, it is baked into every price tag, and it can inflate the real cost of a piece by up to 400%.
A piece with £2,000 worth of materials and craftsmanship ends up on the shelf at £8,000 to £10,000. The difference is not quality. It is overhead you are being asked to carry. The industry is built on the idea that a famous box and a plush showroom feel like guarantees of quality. They are not. They are theatre.
What Happens When Your Entire Budget
Goes Into the Piece Itself.
There is a different way to own fine jewellery. One where 100% of what you spend goes directly into master-grade stones and solid gold — not into someone else's rent. At Qutahia, we removed the showroom entirely. Our ateliers in the UK and Türkiye work directly with you.
What makes this different is not just the price. It is the process. You start with a simple 2-minute consultation — a photo, a feeling, a rough idea. Our master jewellers take it from there, turning your vision into a professional sketch and a transparent quote. You see exactly where every pound goes. You approve every step.
A piece with your story inside it, crafted by hand, backed by a 1-Year Artisan Guarantee. That is what changes when the showroom disappears.
WHO THIS IS FOR
You are celebrating something real — a birthday, an anniversary, a moment that deserves more than a generic gift from a display case. You want a piece that honours the occasion without wasting money on a brand name.
You have looked at the high-street options and felt the prices did not add up. You want solid gold, real stones, and a clear answer to where your money actually goes.
You have never designed a custom piece before and are not sure where to start. You have a rough idea — maybe a photo, a stone you love, or a feeling — and you need a craftsman to guide you through the rest.
Every pound you spend goes into the piece.
Not the postcode.
That 400% markup at the high-street showroom pays for their rent, staff commissions, and fancy box. None of it makes the ring better. With Qutahia, your budget goes straight into the gold and the stones.
No two commissions are the same. You bring a feeling, a memory, a rough idea — and our master artisans turn it into a one-of-one piece that actually means something.
You do not need to know anything about jewellery design. A 2-minute consultation is all it takes. From there, our artisans guide you through every step — sketches, materials, updates — until the piece is exactly right.
Every commission comes with our 1-Year Artisan Guarantee. If anything related to our craftsmanship ever falls short, we fix it or replace it. No questions. Full 12 months.
Take your finished piece to any local jeweller. We actively encourage it. If anything is not exactly as described, we make it right — instantly, no arguments, no small print.
Proof
"When the pendant was completed and I held it in my hands — her eyes, her smile, her curls all there in gold — I understood what it meant to carry someone. It wasn't just jewellery. It was Mum."
18k solid gold · Aquamarine eyes · Diamond-pave hair · Red enamel lips · Hidden ash chamber
"The fish pendant was absolutely lovely. Husrev answered all my questions quickly and thoroughly before I placed my order. I was in a rush and he arranged expedited shipping for me in a flash. He is friendly, courteous, and stands by his word. I cannot recommend this vendor and his lovely jewelry enough."
"Thanks to Husrev, I was able to give my kids a beautiful necklace pendant that is delicate and pretty. They were thrilled to have matching necklaces that were so beautiful. Husrev is fast with customer service, queries, and shipping. Five Stars!"
"I love it!!!!! Very well made and fast delivery !!"
"Item is as described! Articulated, good quality, great customer service!"
For years, the jewellery industry ran
on the same playbook.
Mark up the price by 400%. Put it in a velvet box. Call it luxury. And people paid it — not because the gold was purer or the stones were finer, but because they did not know there was another way.
We were inside that industry. We saw exactly where the money went. And it was not into the craftsmanship. It went into the rent. The commissions. The marketing. The box.
The actual materials — the gold, the stones, the artisan's time — those were almost an afterthought. The piece itself was the smallest part of what you were paying for.
So we stripped the whole model back. No showroom. No middlemen. No brand tax. Just a direct line between the client and the workshop — ateliers in the UK and Türkiye, run by master artisans who have spent their careers perfecting the craft.
We ask every client to do one thing when their piece arrives: take it to an independent jeweller and have it checked. Real diamond, solid gold, exactly as stated — that is the standard we hold ourselves to. Not because someone is watching. Because the piece has to be worth wearing for a lifetime.
HOW YOUR PIECE COMES TO LIFE
Share a photo, a feeling, a rough idea. Anything. Our artisans take it from there and turn it into a concrete sketch and quote. No design experience needed. Takes less than 2 minutes to begin.
Once you approve the design, 100% of your investment goes into master-grade stones and solid gold. No showroom rent. No brand tax. No middlemen taking a cut. Just materials and skilled hands.
Your commission enters our limited weekly production schedule. You receive updates at each stage. When it arrives, it is a 1-of-1 piece built to be worn and treasured, backed by a 1-Year Artisan Guarantee.
WHAT IT COSTS. WHAT YOU GET.
We take on a limited number of commissions each week so that every piece gets the workshop hours it needs.
- Curated handcrafted solid gold pieces, ready to ship worldwide
- 9ct, 14ct, or 18ct solid gold — no plating, no compromise
- Worldwide express shipping included
- 1-Year Artisan Guarantee on every piece
Compare to £1,000+ at high-street for equivalent materials
- Fully custom, 1-of-1 piece designed around your story
- Direct access to our master artisans from day one
- Vision-to-Sketch Blueprint: idea → professional design
- Workshop Price Lock-In: your quote is fixed, no hidden fees
- Independent Jeweller Verification Guarantee
- 1-Year Artisan Guarantee, for one full year
Compare to £2,000–£8,000 at a traditional jeweller
- Everything in Bespoke, plus priority production placement
- Dedicated artisan assigned to your piece, start to finish
- Detailed progress photos at each stage of creation
- Premium stone selection: ethically sourced, master-grade
- Presentation packaging for gifting or keeping
- 1-Year Artisan Guarantee, covering all craftsmanship defects
The Elisabeth pendant was an Heirloom Commission
OUR GUARANTEE
Artisan
Guarantee
If It Is Not Perfect, We Fix It. For Free. For a Full Year.
Every piece that leaves our workshop is backed by one promise: if any issue related to our craftsmanship ever arises, we repair or replace it at no cost to you. For a full 12 months. No questions asked.
This is not a marketing line. It is how we hold ourselves accountable. We build pieces meant to last generations, and we stand behind that claim completely. The risk is ours. The piece is yours.
Take your finished piece to any independent jeweller and have it checked. If anything is not exactly as we described, we make it right — no arguments, no small print.
Picture This.
You're wearing a piece that was made for you. Only you. No one else on earth has it. The gold is solid. The stones are real. And you know exactly what went into making it — because you were part of the process from the start. When someone asks about it, you don't say "I got it at a store." You tell a story.
You walk into a high-street jeweller. You find something "nice." You pay a price that feels steep but assume it must mean quality. A few months later, you find out that a large chunk of what you paid covered their Mayfair lease. Not the gold. Not the stone. The postcode. The piece looks like a dozen others. It carries no story.
Fair Enough. Let's Talk It Through.
That's the right question to ask. Every Qutahia piece comes with a 1-Year Artisan Guarantee that covers craftsmanship for one full year. And if you want a second opinion? We actively encourage you to take your finished piece to an independent local jeweller for verification. If anything is not exactly as described, we make it right. That kind of transparency is built into how we work — not offered reluctantly.
You don't need to be. You just need a starting point — a photo you like, a stone you love, a feeling you want to capture. Our artisans are trained to translate rough ideas into real sketches. The Vision-to-Sketch Blueprint process is designed for people who know what they want but can't draw it. You describe. We build. You approve.
It won't. The Workshop Price Lock-In means the quote you receive is the price you pay. No hidden fees. No surprise additions. What you see is what it costs to make your piece — nothing more.
Here's the honest comparison. At a traditional retailer, a piece with £1,000 of real material value can carry a £4,000 price tag. That extra £3,000 covers their rent, commissions, and marketing. At Qutahia, 100% of your budget goes into master-grade stones and artisan time. No showroom. No brand tax. Just the piece.
You're involved at every stage. You see sketches before anything is made. You approve the design before a single gram of gold is touched. And the 1-Year Artisan Guarantee means that if any craftsmanship issue ever arises — ever — we fix it or replace it at no cost. The risk sits with us, not with you.
FREQUENTLY ASKED QUESTIONS
Every commission is built from scratch, to your exact brief. No stock. No shortcuts. One piece, made for you. The Elisabeth pendant is proof of what this means in practice.
You don't need any. Just bring a photo, a feeling, or a rough idea. Our artisans guide you through the rest, step by step. Chloe came to us with a single photograph.
Most commissions are completed and shipped within a few weeks. You'll receive updates at every stage of the process — sketches, casting, setting, finishing. Nothing moves without your sign-off.
Every piece uses solid 9ct, 14ct, or 18ct gold and ethically sourced stones. You're welcome — and actively encouraged — to have it independently verified by any local jeweller after you receive it.
Because there's no showroom, no sales commission, and no brand tax. Your budget goes entirely into materials and craftsmanship. The retail markup of up to 400% disappears when the showroom does.
Every piece comes with a 1-Year Artisan Guarantee. If any craftsmanship defect appears within that year, we repair or replace it. No charge. No questions. Full 12 months.
We deliberately keep the number of commissions in production small, so that every piece gets the workshop hours it needs. The next free consultation slot is always shown on this page, taken directly from our calendar.
Yes. We offer worldwide express shipping from our workshops in the UK and Türkiye. Insured shipping is included on all commissions.
You review and approve everything before production begins. No piece goes into creation without your sign-off. You have full control at every stage.
Book a free 30-minute consultation below. From there, an artisan reaches out directly to begin your brief.
How Would You Like to Begin?
Two paths. One for those ready to commission something made just for them. One for those who want to browse what's already waiting.
I Want a Custom Piece
Book a free 30-minute consultation. Tell us your story, your idea, or just a feeling. Our master artisan guides you through the rest — no design experience needed.
Free · 30 Minutes · No Deposit
Next free consultation: Friday 9 October · 30 min · no deposit
I Want Something Ready Now
Browse our curated collection of handcrafted solid gold pieces, ready to ship worldwide. Every item made to the same master standard — no waiting, no design process needed.
Ships Worldwide · From £295
1-Year Artisan Guarantee included