9ct, 14ct or 18ct Gold: Quick Answer

Someone always tries to turn gold purity into a status game. It isn't one. Choosing 9ct, 14ct or 18ct really comes down to how you'll wear the piece, what tone you love, and whether you want your money going into craftsmanship or into a bigger number stamped inside the band.

9ct (37.5% pure gold) is the practical, budget-conscious option -- harder-wearing, lighter in colour. 14ct (58.5%) is the balanced middle ground most people land on once they weigh it up properly. 18ct (75%) has the richest, warmest colour and the most luxurious feel, but it's softer and costs more.

For the full comparison -- colour, durability, price and which suits which kind of piece -- see: 9ct Gold vs 18k Gold: Which Should You Buy?.

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